- Customers

- Banks, SAXO

- NGO and Institution

- Sub Funds

- Creditor

- Due Diligence on trading account

- Set standard for sustainable investment

- Set standard for feedback communication

- Initial classification of funds

- Sustainable Portfolio

- Feedback Infrasturcture

- Idle money from customer

- Consumer Data

- Cheap and accessible investment

- Contribute to sustainable progress

- Emotional Satisfaction

- Reliable service

- Transparency on every aspect of investment

- Susceptibility to user input

- Case oriented communication

- Feedback on investment open to everyone

- Online Presence, SEO, Travel blog

- NGOs collaboration

- Online population

- Have little to no experience with investing

- Care about sustainable development

- Are looking for easy way to invest

- Cheap and accessible investment

- Contribute to sustainable progress

- Emotional Satisfaction

- High watermark performance fee

- Win money when fund grow